Gap, Inc. is running a current cause marketing campaign called Gap Give and Get via Facebook. You can sign up and receive a 30% off coupon that you can use online or at any Gap, Banana Republic, or Old Navy store,  including factory and outlet stores. In addition, you will be able to designate 5% [...]

Why? (Be)cause corporations are trying to jump on the socially responsible bandwagon, so they partner with nonprofits and create some kind of marketing event to help raise awareness and funds for a cause, while building some goodwill of their own.
American Diabetes Association and Netflix
For every new sign up that happens through Monday, March 8, a [...]