Evidence that some large corporations really get it. PUMA is going to begin using sustainable packaging (coming 2011) that will have a tremendous impact on decreasing their environmental impact. Here is what PUMA Chief Executive Jochen Zeitz said regarding this initiative that speaks volumes regarding Puma’s commitment towards and understanding of corporate social responsibility. They [...]

Olympic gold medal snowboarder, Hannah Teter, wanted to give back and her backside to help causes she cared about and created a company called Sweet Cheeks. Currently, her Sweet Cheeks are supporting Doctors Without Borders and every pair of undees sold raises $5 for the organization. Her goal is to raise $100,000 by May to [...]

I am still a huge fan of cool tees that do more than just make you look good. These vintage Tide tees created under the well known graphic tee label, Junk Food, help families that are affected by disaster through the Tide Loads of Hope program. One aspect of their program is to provide clean [...]

I was recently made aware of a volunteering initiative that is being undertaken by American Express, TakePart.com and Volunteermatch. If you are an American Express holder you can earn rewards points for volunteering and can use those points like any other earned points. You can donate them to any recognized 501 (c)(3) or use them [...]

I came across this site, LeapAnywhere, via a comment to an online article. I checked out their site and created a free account with the promise of ‘Fun’ being a key component of my future doing-good endeavors. It’s about connecting you with local opportunities to do good and have fun, at the same time. They [...]

I came across this company called DreamBank that helps people raise funds for a Dream Gift. They state on their site, “DreamBank is the ultimate online gift registry that makes giving & receiving the perfect gift easy, and helps create positive change for the planet and important social causes too.” They do an [...]

I have been bombarded, through recent experiences and readings, with thoughts and ideas that have me believe that the most immediate change we can create is with the power of the dollar and not the vote. Despite a progressive, positive, ambitious plan of the current administration, it is business as usual with gridlock and the [...]

Why? (Be)cause corporations are trying to jump on the socially responsible bandwagon, so they partner with nonprofits and create some kind of marketing event to help raise awareness and funds for a cause, while building some goodwill of their own.
American Diabetes Association and Netflix
For every new sign up that happens through Monday, March 8, a [...]

The second company that I want to share with you is called MARCsMovement. I had the pleasure of meeting Brent Freeman, Co-founder, and was introduced to his website where you can ‘shop responsibly’. What’s unique about MARCsMovement is that they donate 5% of every purchase to the charity of your choice and offer discounted prices [...]

I recently attended a social entrepreneurship event hosted by The Marshall Alumni Association of USC’s Marshall School of Business. It was a tremendous event that included a keynote address from Arianna Huffington of The Huffington Post, a panel of executives from socially responsible companies such as Causecast, a collection of progressive people and thinkers, and [...]